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Treat Towel

Treat Towel™ — The Original Treat Towel for Dogs, a Calming Puzzle & Enrichment Game (Large)

Treat Towel™ — The Original Treat Towel for Dogs, a Calming Puzzle & Enrichment Game (Large)

A calming sniffing game that helps dogs settle the witching hour in minutes.

🧠 Mental enrichment that calms restless energy

👃 Sniffing game dogs instinctively love

🧩 6 triple-stitched pockets

$20.99 USD
$20.99 USD
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Hide treats → Let your dog sniff → Watch the calm unfold.

A calming dog towel treat game that turns treats into focused enrichment — especially during the dog witching hour.

🧠 Calms Dogs During the Witching Hour

  • Designed for the dog witching hour at night, Treat Towel gives dogs a focused outlet when they’re restless, overstimulated, or going crazy in the evening.

🐶 Enrichment Towel for Dogs & Puppies

  • This enrichment towel for dogs encourages natural sniffing and problem-solving, making it ideal for adult dogs and puppies experiencing the puppy witching hour.

🧩 A Simple Towel Treat Game

  • Just hide treats, roll, fold, or tie — this towel treat game for dogs offers adjustable difficulty for every skill level, from beginners to enrichment pros.

🧺 A Smarter Alternative to Snuffle Mats

  • Unlike bulky mats, this dog enrichment towel is lightweight, portable, and easy to clean — a flexible towel puzzle for dogs you can use anywhere.

💪 Made for Daily Use

  • The Treat Towel features reinforced stitching and soft microfiber so dogs can safely sniff, search, and enjoy treats in a towel without frustration.

Fun. Calming. Easy.
That’s why we redesigned the Treat Towel — to make daily enrichment more joyful for every dog.

The new Treat Towel features six triple-stitched pockets, thoughtfully reinforced to handle eager paws and enthusiastic sniffing. The smaller, more manageable size makes it ideal for puppies, senior dogs, little dogs, and anxious pups who benefit from gentler enrichment.

Perfect for the dog witching hour, rainy days, and calm indoor play. Loved by dog parents looking for a calmer evening routine.

We also introduced our best microfiber yet — soft, flexible, and easy to fold, yet durable enough for daily use. Unlike bulky snuffle mats, the Treat Towel resists dust, hair, and crumbs and holds up to repeated washing without losing its shape or softness.

With the Treat Towel, enrichment is beautifully simple:
Hide treats → Let your dog sniff → Watch the happiness unfold.

The result? A calmer, more focused, and more fulfilled dog — in just minutes a day. ❤️🐶

Details

Dimensions:
45 × 30 inches

Care:
Machine wash and dry as needed

Fabric:
Soft, durable microfiber trimmed in black

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Many dog owners use Treat Towel during the evening to help with the dog witching hour. Learn what causes the witching hour and how scent-based enrichment helps.

Frequently Asked Questions About Treat Towel

What is the dog witching hour?

The dog witching hour is a period—usually in the evening—when dogs become hyper, restless, or overstimulated due to excess energy or lack of mental stimulation.

Is this good for the dog witching hour?

Yes. Treat Towel is designed to help during the dog witching hour by giving dogs a short, focused sniffing activity that helps them calm down quickly.

What is a treat towel for dogs?

A treat towel for dogs is an enrichment towel that hides treats in folds or pockets, encouraging dogs to use their nose and brain to find food.

How do you use a towel treat game?

Hide treats in the towel’s folds or pockets, roll or tie it, and let your dog sniff and search. Difficulty can be adjusted to match your dog’s experience level.

Is a treat towel better than a snuffle mat?

A treat towel is a lighter, more flexible alternative to a snuffle mat. It’s easier to store and clean while still providing effective scent-based enrichment.

Can puppies use a treat towel?

Yes. Treat Towel is suitable for puppies and is especially helpful during the puppy witching hour when young dogs need calm, structured mental stimulation.